Great piece, thank you. I think the mapping is especially valuable.

Some things I struggle with. I know quality content rules but, at the same time, Google rewards consistency to the point where you might be forced into creating content for the sake of content. After a while, you get to the stage where you just repeat yourself, but in a slightly different way.

Something else I'm wondering. As we're now all pretty much locked into our homes, do we consume content differently? Have our goals and mindset shifted?

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